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The Business Plan should provide frameworks that package a single proposal for presentation to third parties. Such parties may include a banker in the case of wishing to secure a capital loan to launch a new business for instance. Or it may be an inducement to private investors in attracting backing or additional shareholding. It would certainly be required in securing research & development capital or resource funding from a holding company, as too, for production or logistics support for a new product launch within an existing brand etc. The business plan format is useful too in tabulating the merits of a new systems introduction for product enhancement, productivity or quality improvement.

Certainly though its intent is project-related and would detail the specific project under review including a launch date and proposed end state for an ultimate achievement. The Business Plan details what costs and resources are estimated to be involved. It should include details that will demonstrate any social responsibility reward of some kind, or a tangible return on investment and at what point, if any, a break even is reached.

Most critically, the Business Plan must demonstrate that the concept is feasible, (able to be done) and that the project thereafter retains the makings of being viable, (able to be sustained logically in the long term) and must demonstrate objectivity throughout. Upon successful achievement the business plan forms the basis of say a marketing plan.